KEYNOTE Advancing Taiwan's AI Competitiveness : Strengthening Core Competencies in the AI 2.0 Era to Build a Trusted Global Brand

In 1989, Jonney Shih provided funding to four engineers to start ASUS with the vision of building a company focused on the development of state-of-the-art technology. Mr. Shih began his current role as the Chairman in 1993, and until 2007 he also served as the Chief Executive Officer.

As Chairman, Mr. Shih guides the company’s vision, corporate culture, and innovation strategies. Under his leadership, ASUS has become an internationally recognized technology leader that ranks No. 1 in worldwide sales of motherboards and No. 3 in consumer notebooks. For the last several years, Fortune magazine has named ASUS as one of the World’s Most Admired Companies. Since 2013, ASUS has been ranked annually by Interbrand as the most valuable international brand from Taiwan.

Mr. Shih is well known for his passion and commitment to innovation, and his relentless pursuit of perfection has helped to commercialize a generation of technology for consumers around the world. In 2006, he led the development of the revolutionary ASUS Eee PC, a compact, cost-effective device that ignited the mobile computing era and marked the beginning of a new category of PCs that became known as netbooks.

In 2008, Mr. Shih guided the separation of the ASUS Original Equipment Manufacturing and Original Design Manufacturing businesses — a strategic decision that proved vital in developing global recognition for the ASUS brand. In 2014, he spearheaded the development of the first ZenFone — the flagship ASUS smartphone series that combines refined aesthetics and functionality to deliver empowering luxury. Within just two years of the release of ZenFone, ASUS became a trendsetting global smartphone brand.

In 2016, Mr. Shih introduced the first ASUS home robot, Zenbo, marking an important milestone in his ambitious long-term vision of enabling robotic computing for every household, while transforming ASUS into a technology leader for the next industry paradigm shift.

In 2019, Mr. Shih initiated a complete corporate transformation known as Wiser Together, encouraging everyone at ASUS to evolve and achieve a new level of idea meritocracy that enables the company to grow and prosper from an abundance of creative and meaningful inputs.

Mr. Shih’s vision is for ASUS to become a leader in the new AI era, empowering people with technology through advancements in artificial intelligence, robotics, and cyber-physical systems. By pioneering these transformative autonomous technologies, ASUS will help define the future and have a momentous impact on every aspect of our lives.

Mr. Shih believes that people are the most important asset of any company, and he credits the success of ASUS to its dedicated workforce and corporate culture. To inspire an ongoing commitment to innovation and quality, he has initiated the In Search of Incredible brand promise that defines ASUS culture by encouraging all employees to strive for excellence in everything that they do.